About Chico California
Chico is locaed in Butte County, California. The city is a cultural, economic, and educational center of the northern Sacramento Valley and home to both Chico State University and Bidwell Park, one of the country's 25 largest municipal parks and the 13th largest municipally-owned park, Bidwell Park, which makes up over 17% of the city. Other cities in close proximity to the Chico Metropolitan Area include Paradise and Oroville, while local towns and villages (unincorporated areas) include Durham, Cohasset, Dayton, Hamilton City, Nord, and Forest Ranch. The Chico Metropolitan Area is the 14th largest metropolitan statistical area in California. The official city nickname is "City of Roses", according to the Seal of the City of Chico, California. Chico has been designated a Tree City USA for 27 years by the Arbor Day Foundation.
The main commercial district in Chico is located between the Big Chico Creek and Little Chico Creek between Wall Street and Salem Street. The Downtown Chico Business Association represents the interests of the downtown to the community. Main Street and Broadway are the two main thoroughfares bisecting the downtown. Ringel Park is the triangular shaped area immediately north of downtown. The Chico City Plaza is the central point of downtown, between Fourth and Fifth Streets. The area of West Ninth Street where Main Street and Oroville Avenue converge is known as The Junction, the southernmost part of the downtown. "The Junction," as the confluence of Humboldt Road and the old Shasta Stage Road (now Main Street and The Esplanade) got its name in the early 1860s when John Bidwell and partners established a company that created a stage line between Chico and Susanville, ultimately leading to Ruby City, Idaho, and the rich gold strikes there. This is the place where Humboldt Road began; it is now called Humboldt Avenue until it reaches the Highway 99 freeway, then regains the Humboldt Road name on the eastern side as it continues into the foothills. "The Junction" was for some years a business district unto itself, providing goods and services to people arriving at and departing from the stage depot.
| Humboldt Ridge (530) 893-4335 1880 Humboldt Rd. Chico CA, 95928 | | Apartment
3 Bedroom / 2 Bath : $1,700/month
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Much of the local economy is driven by the presence of California State University, Chico. Industries providing employment: educational, health and social services, retail trade, arts, entertainment, recreation, accommodation and food services.
In the last two decades Chico has emerged as a regional retail shopping destination. Chico's largest retail district is focused around the Chico Mall on East 20th Street. In the two decades since the Chico Mall was constructed, many national retailers have located nearby, including Target, Kohl's, Best Buy, and Wal-Mart. In January 2008, plans were unveiled to remodel the Chico Mall by demolishing the westernmost portion of the mall (previously home to Troutman's) and constructing an open air "lifestyle" shopping center that will connect the mall with the Kohl's shopping center nearby.
Chico is also home to the North Valley Plaza Mall, which was the city's first enclosed shopping center. Construction on this mall began in 1965 and it was the city's largest shopping center until the Chico Mall was completed in 1988. For a few years the "old" mall and the "new" mall competed against one another. The North Valley Plaza Mall was dealt a blow when JCPenney, one of the old mall's anchors, moved to the Chico Mall in 1993. The "old" mall slowly declined with increasing vacancies. After several failed attempts at revitalization, the North Valley Plaza Mall was overhauled in 2002, with the center of the mall demolished. Although several large retailers, such as Trader Joe's, and Tinseltown Theater, are still operating, there has been an effort to make the North Valley Plaza more of a neighborhood shopping center, rather than a regional one. Mervyn's anchored the mall at the west end, filling the spot vacated by JCPenney, but declared bankruptcy in 2008 and liquidated its entire stock by the end of December of that year. The entire Mervyn's chain ceased operations just before the end of the year.
| Humboldt Ridge (530) 893-4335 1880 Humboldt Rd. Chico CA, 95928 | | Apartment
3 Bedroom / 2 Bath : $1,700/month
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Chico's downtown is a thriving area for unique, independent retail shops and restaurants. Farmers markets attract crowds on Saturday mornings and Thursday evenings. City Plaza hosts free concerts regularly during the summer. Performance venues large and small, bars, coffee shops, bookstores and city offices contribute to a lively and flavorful experience.
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